Columns
To read each column, double-tap the photo.
To reveal the column title and a brief description, tap the pink dot at the lower left of each photo.
Ditch the 'Attention Economy' Rat Race
A guide for artists on how to write email newsletters and when to send them. Digital strategy for Creators, partial paywall.
The Internet is Forever Except When We Want It to Be
The ‘net is not an archive of our work: what to do about it. Digital Strategy for Creators, partial paywall.
Why you Need a Website
And an inexpensive alternative for artists. Digital Strategy for Creators, partial paywall.
A Step-by-Step Guide to Build Your Online Presence
Part one of a guide to set up your Substack so it doubles as a low-cost website; structure the content of your regular mail-out; and how to back up your work offline. Digital Strategy for Creators, partial paywall.
A Step-by-Step Guide to Build Your Online Presence
Part one of a setep-by-step guide to set up your Substack so it doubles as a low-cost website; structure the content of your regular mail-out; and how to back up your work offline. Digital Strategy for Creators, partial paywall.
Social Media Platforms and the Dark Forest
A review of social media platforms and where we will gather online next. Digital Strategy for Creators, partial paywall.
Visual Storytelling
Simple visual storytelling is effective and our visual comprehension skills are speeding up yet editing skills are lagging far behind. A tutorial on how to edit to condense information without losing the essence. Digital Strategy for Creators, partial paywall.
Back to the Studio
Why I’m moving my writing about art back to hazeldooney.com and keeping the Digital Strategy column separate, what social media platforms offer for free and cost in time, and remaining connected without intermediaries. Digital Strategy for Creators, partial paywall.
Keep Calm and Adapt
The audience is fragmented by the individualised ways people prefer to receive information. How to adapt without freaking out. Digital Strategy for Creators, partial paywall.
A Re-introduction
Why I’m writing a weekly paywalled column titled Digital Strategy Column for artists and everyone else and what qualifies me to do so – a less esoteric introduction. Digital Strategy for Creators column.
Tutorial: Making Simple Yet Effective Videos
Filming and editing with a smartphone and the apps and equipment I use. Digital Strategy for Creators, partial paywall.
Why profile pics matter
A tutorial on how to make a profile pic that intuitively communicates who you are and what you’re doing online. Digital Strategy for Creators, partial paywall.
A Video is 10,000 words
Why video is an inevitable tool of communicating online and how to find your ‘voice’ in this medium. Digital Strategy for Creators, partial paywall.
Tutorial: pro' photos with a smartphone
How to take professional quality photos of artworks and objects using a smartphone and classic editing in-app. Digital Strategy Column, partial paywall.
How the artworld lost its authority
How it happened and recognising opportunity in the aftermath. Digital Strategy for Creators, partial paywall.
How the artworld is killing its own market via the internet
And why it’s not the end for art. Digital Strategy for Creators, partial paywall.
How to live (in a new world)
The evolution of tech’ impacts everything from how we pay for things to how we get from A to B to how we do business, an introduction to the weekly column, Digital Strategy for Creators.
Future focused
A brief overview of where I’m at now.
Secondary Market Solutions
Recommending 63 Jersey for secondary market sales of my work as an additional option to fine art auction houses.
On Rapid Change II
Stolen artworks, structural weaknesses in both fine art auction houses and online art auction databases, and sexual harassment via third parties by unethical vendors.
On Rapid Change
On being sexually harassed and stalked by men in the artworld who fail to understand the implications of evidence gathered via the internet.
The Age of Poetry
The shift in value from art to artist, fallout of The Information Age and streamlining communication.
Being a Woman Artist
How the artworld is twenty years behind the rest of society when it comes to treatment of women.
Big Energy
Painting the portrait of art critic, writer and editor Neha Kale and reconnecting with my peers.
Dangerous Career Babes
Figuring out how to complete the series after developing a chemical sensitivity to enamel paint.
Bad Girl
How artists are categorised, the story-arcs of the Bad Girl and a difficult yet better alternative.
Reciprocity
Reflecting on mainstream adoption of the internet and throwback to serving ‘future’ on the front page of the Business section of The Age newspaper.
Connect Moving Dots
Reassessing direction and strategy, inspired by a wall chart titled Andy Warhol Enterprises in the artist’s studio.
The Art of Painting
Travelling to the far northern hemisphere for a major portrait commission.
To Be Understood
Meeting Barry Humphries while with collectors and receiving an enquiry about a major commission.
Risk
Returning to Sydney to rebuild my career as an artist after a long, dramatic hiatus.
